WHY DOES AN AUTHOR NEED TO HAVE A BLOG?

By D’vorah Lansky

As an author, having a blog is essential to your online book marketing success. Your blog is the hub of your online world and provides you with a platform from which to share your message, sell your products, build community, house your membership site, show your videos, and share your knowledge. Your blog is not just where people go for content; it is where they go to connect with you. With your blog, you build community, you build credibility, and you create interaction.

As an author, you want to become known as an expert in your field and an authority on your topic. Your blog provides you with a platform to share your message from. A blog allows you to easily have a Web presence where people can get to know you, come to like you and learn to trust you. By providing quality information you will create a base of thirsty learners and raving fans. This will allow you to grow both your business and your brand.

Your blog is a place where potential customers and publishers come to find out more about you and your book. Your blog provides you with a place to share your message and to share your work. You can have articles that you write in support of the material that you discuss in your book. You can share weekly tips or articles on the topic of your book, include audio clips from your book, as blog posts, post your interview and book tour schedules and much more.

Make your blog attractive and brand it with the colors of your business or your book. Display a video book trailer on the home page of your blog as that will invite people in and help them to make a connection with you.

Your blog also provides an easy way for people to purchase your book. You can sell your book directly from your site by providing a link to Amazon, as well as by offering special pricing or a special promotion for signed copies of your book.

Set Up Your Book Blog

Your book blog is a blog that is dedicated exclusively to your book. Brand it with the colors of your book and make sure that there are photos of you and your book cover easily accessible.  Your book blog can become the online hub for your book tour. It is where people will come to find out more about you and your book. It is where people who want to interview you can access your media kit, and it is where your visitors can view your videos, read your blog posts, and purchase your book.

I’d like to invite you to stop by my book blog. There’s a lot going on there and we’ll have the opportunity to connect. Please be sure to introduce yourself.

D’vorah is the bestselling author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online – Visit her book blog and check out the full virtual book tour schedule at: www.BookMarketingMadeEasy.com.

D’vorah offers programs for nonfiction authors interested in growing their brand and their book sales through online book marketing practices and strategies. You can purchase her book on Amazon at: www.BookMarketingMadeEasy.com/amazon

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