One of the trickiest issues entrepreneurs have to deal with is writing engaging emails that prospective clients will open. The most important part of an email is the first part the reader sees–the subject line. Email subject lines need to attract attention just like newspaper headlines do.
Here are a few tips on writing email subject lines that will attract attention and increase your open rate:
- Be Specific – If you are promising something good, then put that as your subject line. If you’re giving them a free report on how to boost their Facebook Ads (for example) then let them know what they are getting.
- Use Power Words – Don’t be afraid to add emotion buy using words that will bring out a specific emotion in your reader.
- Shake It Up – Don’t be afraid to use bizarre phrases that will pique curiosity.
- Mentors – Subscribe to lists of people you really respect and see how they use subject lines to their advantage.
For more ideas on writing email subject lines, check out this great article: 37 Tips for Writing Emails that Get Opened, Read, and Clicked